Lost Sale Conversions Report

Report Overview 📜

This report is the analytical counterpart to the Managing Lost Sales process. It is designed to measure the effectiveness of your follow-up efforts by tracking how many previously lost sales are successfully converted into revenue-generating jobs. The report returns data for all opportunities that were initially marked as a "Lost Sale" within your specified date range.

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Key Metrics & Columns Explained 📊

The report provides a complete timeline and revenue summary for each recovered sale. For a precise definition of any column, simply click on the column name to access the glossary.

Lead & Location Identifiers

• Company Name
• Client Name
• Base Name

Activity & Status Tracking

• Created Date
• Created By
• Processed
• Contacted Date
• Contacted By
• Appointment Date
• Booking Status

Revenue Metrics

• Original Booked Revenue
• Booked Revenue
• Completed Revenue

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Ideas on How to Use This Report 💡

This report is crucial for understanding and optimizing your sales recovery process. Here are some key ways to use it:

• 📈 Measure the ROI of Your Follow-Up Efforts This report's primary function is to measure the success of your callback strategy. By comparing the Created Date to the Contacted Date and then looking at the Completed Revenue, you can directly calculate the revenue generated from your team's efforts to re-engage lost leads.
• 🏆 Identify Your Top Sales Recovery Specialists Analyze performance by grouping the data by Contacted By. This will quickly show you which team members are most effective at turning a "no" into a "yes." You can then leverage their techniques and strategies to train the rest of your team.
• 🔍 Analyze Which Lost Sales Are Most Recoverable While not in this report, the "Lost Sale Reason" is captured when a sale is lost. By cross-referencing the data from this report with the reasons recorded in the system, you can discover which types of objections (e.g., "Price too high," "Needs to think about it") are most easily overcome. This allows you to refine your follow-up scripts and strategies for specific situations.
• 💰 Evaluate the Quality of Converted Leads Compare the Original Booked Revenue to the final Completed Revenue. Are you recovering high-value jobs, or are the converted sales typically smaller? This insight helps you understand if your follow-up efforts are capturing the full potential of the original opportunity and can help prioritize which lost sales to pursue most aggressively.