Advertising By Source and Repeat Booking Status – Zr Ware®

Understanding the Advertising By Source and Repeat Booking Status Report 📜

The Advertising By Source and Repeat Booking Status Report provides a detailed breakdown of your advertising performance, segmented by new and repeat customers. Use this report to understand which sources are driving new customer acquisition versus repeat business, and to measure the profitability and ROI of each segment.

Understanding "Repeat Customer" Status

This report splits performance into New Customer and Repeat Customer groups. This grouping is based on the customer's job history.

Important Note on Department Filtering

While this report can be filtered by department, please be aware that the Cost column is not dynamically updated when a department filter is applied. The "Cost" figure always reflects the total cost for the entire source, not a departmental subset.

Report Metrics Explained 📊

Here is a breakdown of each column in the report. These metrics will be segmented by the customer status (New vs. Repeat) for each advertising source.

Ideas on How to Use This Report 💡

Analyze Acquisition vs. Retention: Compare Total Revenue and ROI for "New Customer" sources versus "Repeat Customer" sources. Identify which channels are best for acquiring new leads and which are best at driving repeat business.
Evaluate New Customer Costs: Look closely at the CPO for the "New Customer" segment. This shows your true cost of acquisition (CAC) for each source, a critical metric for scaling your ad spend.
Identify Loyalty Drivers: Which sources have a high Number of Jobs or Bookings from the "Repeat Customer" group? These channels are successfully building long-term brand loyalty and delivering high-lifetime-value customers.